Naru is more than a packaging line. The name comes from the Japanese word meaning "to become" — a concept that shapes everything about these products. Materials that would otherwise go to waste are transformed into refined floral packaging that performs as well as it looks.
The Naru collection draws from Japanese design principles: clean lines, respect for natural materials, and nothing wasted. For florists and growers who want packaging that matches the quality of their flowers, Naru sets a new standard.
A collection built for professional florists
Every product in the Naru range is made from recycled Kraft paper, giving each wrap a natural, tactile finish that complements fresh flowers without competing with them. The result is packaging that feels considered — because it is.
The collection includes five distinct formats, each designed for a specific use case:
- The Naru Ori Smart Wrap (60x80cm) is a prefold wrap built for larger arrangements. Made from recycled Kraft paper between BOPP, it combines structure with flexibility — ideal for full bouquets that need a clean, professional finish.
- The Naru Kami Roll (50cm x 150m) gives florists complete creative freedom. Cut to any length, wrap any arrangement, and reduce waste by using exactly what you need. Made from recycled Kraft paper and supplied per roll.
- The Naru Hana Round Layered Wrap is a round bouquet wrap with a layered construction that adds depth and volume to floral presentations. Available in two sizes (44cm and 63cm), it suits both everyday bouquets and premium arrangements.
- The Naru Kimono Prefold Double Peak takes its shape from the graceful folds of a traditional kimono. The double peak silhouette creates an elegant frame around the bouquet, making it one of the most distinctive prefold wraps in the collection. Available in three sizes: 44cm, 51cm and 63cm.
- The Naru Miko Prefold is the foundation of the range — a clean, tall prefold wrap with generous proportions that let the flowers speak. Available in 51cm and 63cm, it works across a wide range of bouquet sizes and styles. All wraps are packed per 10, making them practical for daily studio use as well as wholesale purchasing.
Sustainability built into every product
Sustainability is not a label applied after the fact. Every Naru product is developed with material sourcing and end-of-life in mind. For wholesale buyers and professional florists, offering sustainably packaged flowers is increasingly a commercial requirement — not just a values statement. Naru makes that easy without sacrificing presentation quality.